If you sell products to consumers, such as cologne or jewelry, then the folding carton that they come in is important to consider. It has an impact on many aspects, including marketing and protecting your goods. Buying the right set of cartons can be a smooth process if you utilize these tips.
Assess Product's Fragility
Different folding cartons will have different levels of strength. Knowing this, you need to think about just how fragile your products are, as that will determine the strength you need for folding cartons. For example, say your products are made out of glass. You would then need folding cartons with exceptional strength and thickness.
Conversely, if you're shipping products that have a rugged design, you can get away with using less durable folding cartons. You'll be able to save money too because these will typically be fewer materials involved.
Think About the Design
Folding cartons are just as important visually as they are structurally for your products. It is thus in your best interest to think about how your folding cartons will be designed. Ideally, you want a design that pops and makes consumers want to pick up your products off the shelves.
It's also important that your folding carton designs match the overall image of your company. Otherwise, you may only confuse customers and that can put them off from purchasing the product on display. If you need assistance, there are plenty of graphic artists you can work with. They'll help you narrow in on the perfect designs that yield the best results.
Find a Manufacturer
You want to receive high-quality folding cartons that can hold up structurally, and this is often determined by the manufacturer you work with. There are a lot of manufacturers that make folding cartons, but you need to be very selective.
Start by seeing what various manufacturers are capable of by going through some work they've made in the past. That will determine what quality of cartons you'll receive. Also, look into each manufacturer's shipping operations. They should be affordable and reliable. You can then rest easy and know the cartons will arrive on time.
Folding cartons are important for a lot of products today, such as cologne, perfume, and electronics. If you need to purchase some to protect and display your products in, then take your time weighing impactful details. These should include manufacturer, design, and strength. You can then be happy with what you end up with.
To learn more about folding cartons, feel free to reach out to carton companies for more info.