While the industry tends to be unpredictable, starting a new real estate business offers a variety of benefits to take advantage of. You get to be your own boss and set your work hours and you have optimal control over your profit margins. You'll also have an opportunity to create variation in your workload by going the extra mile and acting as a financial adviser, life coach, and maybe even a counselor in addition to wearing your hat as a real estate agent.
But as a new real estate company, it's important to stand out from the crowd of competition so you can ensure success right out of the gate – here are three services you can use to set yourself apart from other real estate service providers and quickly attract a profitable customer base:
24 Hour Answering
One of the best ways to attract new customers and set yourself apart from the competition is to employ 24 hour answering services to intercept customer and colleague calls anytime you aren't able to answer the calls yourself. This is especially helpful if you plan to work with clients live out of the state or country.
Having a live customer service representative makes for more personal communication than an answering machine, and many service providers are happy to provide specific information to your customers when they connect with you one on one. You should be able to provide your answering service provider with a list of important information that can be relayed to customers such as:
- Your regular working hours
- MLS access codes and listings
- Website addresses
- Your business phone number and physical address
By having your answering service provide your callers basic company and housing marketing information, you may be able to address many peoples' issues without the need for call backs.
Consider getting acquainted with the schools, libraries, community clubs, utility providers, and other service companies in the area you serve so you can provide integration services to your clients. By learning about all of the businesses, services, and programs in your area, you'll be able to put together personalized lists for your clients that make it convenient and stress free to get settled into their new community.
Everything from babysitting service options and doctor office locations to driver licensing centers and power company directions should be investigated and added to your master list of community resources. You can then create a custom list of resources for each client based on the specific neighborhood they are moving to as well as their personal needs and preferences.
An interesting service you can offer your clients that many real estate companies don't is follow up support. By making sure that you are available for clients if they have questions, concerns, or problems after buying and moving into their home, you establish yourself as a reliable and professional agent who clients can count on even after the deal has been done.
Take the time to call your clients about 30 days after escrow closes to offer a helping hand with things like finding contractors or repair technicians to work with, filing for renovation permits, and establishing residency within the state if they're new to the area. Consider asking clients to fill out questionnaires in return for your follow up services so you can gain insight into what you're doing right and what you can improve on.
By implementing these services into your overall business process, you should be able to make it easy enough for your clients to buy their dream house that you'll likely benefit from free ongoing word-of-mouth advertising.
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