Shoppers flock to trendy boutiques for their exclusivity, personal service, and attention to detail. Shoppers expect to find these qualities not only in the clothing pieces they purchase but also in the overall look of the shop. If you own this type of retail location, you should aim to outfit your boutique with a selection that meets these goals, especially when it comes to your retail display system.
Remember, boutique shopping is all about personalized service. For this reason, you should choose a retail display system that is designed to accommodate the accessibility needs of your customer base. For example, if your boutique caters to a more mature crowd, you should look for a display system that keeps your merchandise at eye level, or slightly below.
A display setup that keeps the garments closer to the floor will cause your customers to bend, and a display that has the garments up higher will cause the customers to reach or strain. Both of these scenarios can cause this type of shopper to stay away from your store, as the shopping experience will not be fun. Always keep your shoppers in mind to maintain the personalized service your customers have grown to enjoy.
When it comes to the exclusivity factor of a boutique, space is an important element. If you've ever paid close attention to a department store, you'll notice that the lower-end selectins seem to be crammed together, whereas the retail displays in the higher-end sections are more open and airier. Look for display selections that lean more on the side of the latter scenario.
All the display selections you choose should be large enough to fit your inventory, and even allow you to space out the garments so that they do not look cramped or cluttered. Tiered display systems are often best for accomplishing this goal.
Your boutique should be all about style. Great style in a boutique projects a heightened commitment and attention to detail to shoppers. In terms of style when it comes to a retail display system, look for units that match the overall décor of your boutique. For example, if your boutique models an industrial style with dark tones, a display system that incorporates dark metal and natural wood would pair well with the overall theme.
Aim to choose a display system in the same way you would a piece of furniture in your home, in that you want the system to complement the overall décor of the space.
Keep all these factors in mind to select a retail display system that keeps your boutique at the head of the competition.